Van Dal

BACKGROUND:
For over 50 years the Van Dal brand has specialised in 
stylish and comfortable shoes for the maturing woman. In recent 
years the range of designs has appealed to an increasingly younger 
market. The Works has been engaged to further invigorate the 
brand.

BRIEF:
To counter the perception that the brand is staid, to promote 
the wide range and stylish appeal, to reassure the trade that Van Dal 
woman is younger-minded than her age implies and that she desires 
more stylish/more progressive products.

IDEA:
Using a fresh style of photography, the task for both the trade 
and consumer marketing material is to convey the message: "You'll 
be surprised by Van Dal."

RESULTS:
The new campaign was received well internally with great 
new interest generated at the first trade shoe fair. Projected sales for 
the Autumn/Winter range look extremely promising.

Website: www.vandalshoes.com